We continue to support various causes relevant in our community, either by engaging our passionate staff to volunteer in various events, donating our office equipment to deserving organisations or partnering with local organisations to encourage youth sports, engagement in the labour camps and more. We also actively contribute to social development campaigns initiated by the UAE Government.
Supporting UAE-led campaigns
Early in 2015, H.H. Sheikh Khalifa Bin Zayed Al Nahyan, and H.H. Sheikh Mohammad Bin Rashid Al Maktoum launched an appeal to provide urgent aid for refugees affected by a severe snowstorm in the Levant region. The campaign, aptly named ‘Tarahamu’ (‘Show Compassion’) received significant support from our colleagues who collectively donated AED 112,000.
We also pledged AED 1 million towards the Red Crescent’s ‘Yemen: We Care’ fundraising campaign towards humanitarian relief efforts resulting from conflicts in the country.
Further, we also supported H.H. Sheikh Hamdan’s Oral Hygiene Drive aimed at the blue-collar community in the UAE. As part of our commitment, we provided Alo prepaid SIMs and Hello international calling recharge cards amounting to AED 2,000 for each person in this community.
Equipment Donation Policy
In 2015, we introduced our Equipment Donation Policy, allowing us to donate all obsolete assets (from IT equipment to furniture and more) to registered charities. We consider this a positive step towards promoting a circular economy. Also, having a documented policy ensures compliance with our governance and audit requirements.
Ahead of the policy sign-off, our team donated obsolete furniture to the National Charity School and a labour camp. If you know of any charity organisation that can benefit from used furniture or IT equipment, please let us know and we’ll be glad to help out if we can.
du Football Champions
du Football Champions, featuring the UAE Schools Cup and Streets Cups, is the home of youth football in the UAE, offering a professional scouting platform to develop the male and female football champions of tomorrow. Partnering with LaLiga the championship is open to boys and girls aged 11 - 18 from across the UAE.
The Championship will be played to world-class standards, attracting the largest number of football enthusiasts in the UAE by enabling them to participate either through their school, or together with their friends. du Football Champions will provide the most talented female participants a unique opportunity to train in the US. For more details, please visit https://dufc.ae/
Sowing seeds for the future
On National Environment Day 2015, we planted 1,822 Ghaf seedlings (one for each our full-time employees at the time). With the voluntary support of our staff members, these were planted during the year at a plant nursery in Dubai. We expect that once these seedlings reach replanting size, we will move them to our office space and other public areas.