Our vision to "add life to life" embodies our commitment to creating value for our business stakeholders, as well as the community and environment we operate in.
This commitment is built upon a strong foundation of sustainable thinking and ethical values that help us define and decide how we engineer our products and services, how we treat our colleagues, how we serve our customers, and how we engage with the community. For us, our sustainability ethos helps us become a better organisation every day.
As a responsible corporate citizen, we aim to improve lives through our wide-ranging initiatives. Our long-term objectives are to:
- Ensure the well-being of the UAE’s residents by investing in safe and environment-friendly technology.
- Strengthen the spirit of entrepreneurship in the UAE by supporting youth entrepreneurs and SMEs.
- Nurture tomorrow's leaders by supporting education and academic institutions in the UAE.
- Serve and develop UAE's society by addressing local and regional issues.
Please click on the chapters below to learn more about our most recent performance in the respective areas. To review our performance from the years prior to 2015, please refer to our previous sustainability reports here.